About us

ENGINEERING PERFORMANCE

OUR MISSION

DT Swiss meticulously develops high-performance cycling components that provide a competitive edge to every ambitious cyclist*.

*If you have a goal you are ambitious

METICULOUS DEVELOPMENT

We believe in the art of engineering and strive for sophistication in the product development process. Ingenuity, finesse, experience and clarity drives this desire for perfection. Innovative solutions paired with the highest reliability is our definition of high-performance. Therefore we perceive a diligent product approval, extensive testing and a rigorous quality control as an integral part of product development.

COMPETITIVE EDGE

We aim at ultimate riding performance. Thus, we strive for benchmark products that provide a decisive advantage. Our guiding idea is to constantly push technological barriers. 
 

AMBITIOUS CYCLIST

We understand ambition as a strong desire to achieve a personal goal. We support cyclists to reach this aim.
 

25 YEARS DT SWISS

We invent, develop, shape and create, every day. We aspire to engineering leadership, every day. We strive for products that set benchmarks, every day. We help cyclists achieve their ambitions. Every day for the last 25 years, engineering performance has been at the heart of everything we do.

25 Years of Emotions

1995

DT Swiss at the IFMA trade show in Cologne presenting the spoke range with a very creative campaign, which drew many visitors to the booth.

2006

The first Mon Chasseral wheel, named after “our” local mountain. Even back then, this wheel embodied our quest for ultimate performance through its lightness and reliability.

1997

Stefan Spahr, here on an MTB tour around Lake Garda, was the first engineer to develop products for DT Swiss and is still responsible for all wheel projects.

1994

In 1994, Frank Böckmann, Maurizio D'Alberto and Marco Zingg founded the innovative new company DT Swiss AG following a management buyout from the Biel-based "Vereinigte Drahtwerke".

2001

Suspension for more comfort during biking? DT Swiss caters to this new trend and launches the world's lightest damper at 145 g.

2010

Dave Barker is one of DT USA’s longest-serving team members, with 22 years of experience. If you’ve sent a product in for service or repair in the last 10 years, odds are he’s the one who got you back rolling again

1998

Hub assembly in Biel: the range comprises front and rear hubs with 5 mm axles and were available in 4 different colors.

2000

Extensive and rigorous testing is essential: we still test wheels using this first house-developed test machine. The machine has since been refined, but the principle remains the same.

2002

The art of wheel building needs to be learned. With an eye for detail, professional wheel builder Gerd Schraner passes on his knowledge and sets high standards in workshops and seminars.

1996

The DT Swiss Inc. subsidiary in Grand Junction, Colorado, USA is opened in 1996. A dedicated spoke production facility and a sales and marketing team provide the company with a foothold in the important North American market.

2009

We’ve outgrown our HQ on Solothurnstrasse in Biel after 15 years. DT Swiss AG’s consistent growth demands more space. This photo shows the groundbreaking ceremony for a new building with modern infrastructure in the Längfeldweg industrial zone in Biel.

2012

Pro rider Nino Schurter winning on our products. At the World Championships in Saalfelden-Leogang, he wins his 2nd World Championship title on our XRC 950 T and Fork XRC 100. After this victory the 27.5 wheel size is the new standard.

1999

DT Swiss invests in its own nipple production. Not without reason: a bad spoke-nipple connection is the most common reason for spoke breaks.

2003

A range of innovative and highly reliable rims are added to the DT Swiss product range. Our guiding idea is constantly to push technological barriers.

2006

With its robust, reliable components, the FR 2350 is an icon among freeriders and can still be found on the trails to this day. Daniel Berger, Head of Product Management, proudly presents the first freeride wheel which set new standards.

2014

For the first time DT Swiss is official sponsor of a ProTour Team. Swiss cycling team IAM starts at the Tour de France, the Giro d'Italia and the Vuelta, where our road wheels are subjected to the ultimate endurance test.

2007

DT Swiss Polska Sp, z o.o. was founded in 2007 with the aim of establishing a competitive production site within the EU. In 2010, this modern plant expands with the integration of a European Service Center.

2014

Suspension Inhouse Assembly: DT Swiss Asia builds its own assembly line for suspension products. Each product is carefully assembled by hand and subjected to meticulous quality controls before product approval is granted.

2015

For us, aero means minimal drag, allowing you to ride faster without compromises. Our wheels are tested in the wind tunnel. The drag of both rider and bike are optimized down to the finest detail to get the most effective overall system on the road.

2016

The golden year and thus the most successful year for DT Swiss athletes. All major titles in XC, Downhill, Enduro and Freestyle are won on our products.

2008

It is our passion for the sport that drives us to expand our product range. In 2008, we started to pinpoint the key factors for suspension in order to produce competitive high quality forks.

2018

Daniela Ryf wins the legendary Ironman World Championship in Hawaii on our ARC 1100 DICUT wheels for the second time. Our Aero wheels are now the talk of the triathletes everywhere.

2005

The opening of a subsidiary in Taiwan, the DT Swiss Asia Ltd., marks an important strategic step to strengthen the presence in the South-East Asian market. 2010 a spoke production and wheel-building as well as a service center go into operation.

2017

DT Swiss is on a mission: to bring eMTB riders reliable components specially developed to handle the highest loads. Our HYBRID mission has begun!

2019

EXP stands for Experience. We have 25 years of experience in our hub technology. The new generation Ratchet system is lighter, stiffer, more accurate, easier to maintain, and faithful to our engineering performance credo.