the lead is taken
not given

👏Congratulations to our triathletes for their incredible performance at @challengeroth. An event that was celebrated by over 300,000 spectators! @jonasschomburg recorded the fastest bike leg and finished in second place🥈 while @stratmannjan secured third place.🥉 In the women's race, @alanis.siffert also reached the podium, finishing in third place.🥉 All of them benefited from the aerodynamic optimization of our ARC 1100 DICUT wheels.🔥 📸: @simongehr & @kieslichstom #ChallengeRoth #AmbitiousCyclist #ARC #AeroWheels #DTSwiss

Could it get more French than this? 🇫🇷 Get ready for the highlight of every cycling fan’s season and the first @letourdefrance for @tudorprocycling! Who better than French cycling legend @alafpolak to showcase our new ARC 1100 DICUT wheels on some of the world’s most beautiful roads? He is prepared to push the limits with his @ride_bmc Teammachine R MPC, combining ultimate aero optimization with our new ARC wheels, designed to take the lead. 🔥 📷: @tudorprocycling #ViveLeTour #TheLeadIsTaken #ARCtheThird #BornToDare #CreateSpeed #DTSwiss #Tudor #BMC

Save your body’s energy for your legs 🦵 You're just one push away from switching from closed to open mode with the new F 132 ONE Gravel fork. 🚴‍♂️ Learn more 🔗 Link in bio. #PushControl #NotForTheRigidMinded #F132ONE #GravelFork #GravelBike #DTSwiss #Cycling

Do you know the purpose of this red dial? 🤔 This easily accessible dial allows you to adjust the rebound of the new F 132 ONE Gravel fork across a range of nine clicks. What would be your go-to setting? Learn more 🔗 Link in bio. #NotForTheRigidMinded #F132ONE #GravelFork #GravelBike #DTSwiss #Cycling

Looking for a smoother ride? Leave your rigid fork behind and let the F 132 ONE take care of the bumps in the road – or off it. 💪 Now available for your off-road adventure on the new @canyon Grizl 🔥 #F132ONE #Notfortheridigminded #GravelFork #GravelBike #DTSwiss #Cycling

Freshly launched, the new ARC 1100 DICUT 55 was already showcased on Swiss roads for the Swiss national championship. @marchirschi secured 2nd place in a perfect final preparation before the soon-to-come @letourdefrance. 📸: @buchlifotografie #ARCtheThird #TheLeadisTaken #AeroWheels #RoadBike #DTSwiss #EngineeringPerformance

The new ARC wheels are available in both 1100 and 1400 level 🔥 Swipe to see the new ARC 1100 DICUT 55 Black Edition ⚫ Learn more about the 3rd generation of our ARC range 🔗 Link in bio. #TheLeadIsTaken #ARCtheThird #EngineeringPerformance #DTSwiss #RoadBike #Cycling

3 new rim heights 📐 ARC the third Thanks to three distinctive rim heights, a wide variety of riding preferences can be covered: do you like to ride fast on a variety of terrain, without fearing an occasional steep climb? Then the 55 mm rim height is the ideal one for you. The 65 mm deep rims let you take the lead of the sprint with their fast aero-optimized profile and are ideal for flat out rides on flat terrain. And finally, the highest rim, the 85 mm are the fastest and offer the lowest drag, ideal for triathlons or time trials. Learn more about the 3rd generation of our ARC range 🔗 Link in bio. #TheLeadisTaken #ARCtheThird #EngineeringPerformance #DTSwiss #RoadBike #Cycling

The Lead is Taken Not Given 🏆 ARC the third - wider, higher, lighter Being a leader is not for the faint of heart. You are constantly pursued, with rivals working hard to surpass you. Since the launch of our benchmark setting ARC wheels, we have never stopped working on their refinement. Now with the 3rd generation, we are reaching a new peak of innovation. On the mission to take the lead and develop our fastest wheels yet, we accomplished the goal of wider, higher yet lighter rims. V-shaped for victory, they will propel you forward. The lead isn’t just given out in cycling. You have to take it. 💪 Learn more about the 3rd generation of our ARC range 🔗 Link in bio. #TheLeadisTaken #ARCtheThird #EngineeringPerformance #DTSwiss #RoadBike #Cycling

MTB in the sky 🐦‍🔥 SuperBruni (@loicbruni29) can fly and doesn’t need to worry about the landing. The legendary EX 471 always has his back! Send this to a friend who needs strong wheels for landing 💪 📸: @maddogboris #MTB #DTSwiss #EX471

A fast rider needs a fast bike and fast wheels to match🔥 @luca_shaw's setup rolls on the FR 1500 CLASSIC for one reason: shape new lines on the roughest WC tracks! 📸: @maddogboris #MTB #DTSwiss #FR1500

3 new products, 3 distinct rides, 1 joined mission… to take the lead. Stay tuned 26.06.2025

On the mission to take the lead, we reached a new peak of innovation. Stay tuned 26.06.2025

In some races, the difference between victory and defeat is a fine line. Stay tuned 26.06.2025

«You work at DT Swiss? Show your bike!» 🚲 Part 12 Meet Sophie, our Product Management Suspension Assistant. Whether she’s coordinating with teams or keeping product timelines on point, she’s an essential part of making sure our suspension products are ready to perform. 📋 Sophie’s connection to bikes goes way beyond the office. She is a lifelong cyclist - road or trail, uphill or down, she rides it all. Recently, she showed us her road bike—a sleek reminder that cycling isn’t just her job, it’s her lifestyle. 🚴‍♀️ ℹ️Did you know that not only customers but also employees of DT Swiss are ambitious cyclists? We’re excited to introduce some of them in this series. Check out our previous posts and follow for more! #ShowYourBike #AmbitiousCyclist #Cycling #Office #DTSwiss #RoadBike #Roadie