the new 350

@kaosseagrave was on another level during the Whip-Off at @crankworx in Innsbruck. Flying to the gold, this feat becomes even more impressive when you discover he did it all with a broken wrist. We’re still trying to find the right words for this performance. Simply saying “sideways” is clearly too limiting. How would you describe this? 📸 @maddogboris #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

What a performance from @troybrosnan. First qualifier with a 6-second lead, Troy started last on the finals and was a little behind the best time on the first section. But when wet roots appeared and the going got tough, Troy showed his skill, giving DT Swiss wheels a third opportunity this weekend to stand on the top step of the podium. We congratulate @canyon_cllctv and look forward to the next World Cup weekend! 📸 @maddogboris @bikeparkleogang @uci_mountainbike #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

A weekend rich in emotion for the @rnracingteam with a double win for DT Swiss athlete @mathflueck. Math climbed twice to the first step of the podium, winning Short-Track on Friday and Cross Country on Sunday. This solid performance places him in the lead of the general ranking. We wish him and his team the best as they continue with this momentum! How did you enjoy watching the World Cup? 📸 1, 3: @maddogboris 📸 2, 4: @irmokeizer @bikeparkleogang @uci_mountainbike #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

A real transformer for a metropolitan area like Berlin: @8barbikes MITTE Steel is a wolf in sheep's clothing. It changes easily from a modern Endurance bike for a fast road bike tour around town into a versatile off-road Gravel bike with fenders and bag mountings for an extended adventure ride into rural areas with unpaved surfaces. 8Bar Bikes owner @stefan8bar is lucky to choose between a gravel setup with G 1800 SPLINE wheels or the Endurance setup with E 1800 SPLINE wheels. #engineeringperformance #gravelriding #8barmitte #8bar #8barbikes #outsideisfree 📷 @stefanhaehnel

Leaving your apartment behind, the @standertbicycles ERDGESCHOSS has nothing to do with the "Ground Floor". Being down to earth, the GR 1600 SPLINE in conjunction with the elegant steel frame will not loose ground control. #engineeringperformance #gravelriding #graveladventures #standerterdgeschoss #steelisreal #cycling #outdoor #adventure #gravel #bikepacking 📷 @savvyv

The @CANYONRADPACK went grizzlin again… escaping to & from Berlin for 24 hours. Packing their bikes and forgetting the hectic city for a day, DT Swiss gravel wheels for on- and off-road adventures were the perfect choice for versatile riding. #engineeringperformance #gravelriding #graveladventures #radrace #canyonradpack #bikepacking #gonegrizzlin 📷 @BjoernReschabek

Riding for fun or against the clock, the FR 1950 CLASSIC holds up jumps, drops, turns and calls for more after every descent. @bragevestavik claims: "The FR 1950 is my favorite wheel. It is the strongest wheel I could find, and it holds up to everything I do. One crazy thing is that I actually did the whole X Games project with the same pair of wheels, and it held up just fine." More information about the FR 1950 CLASSIC in our link in bio. 📸: @mayhemedia #ambitiouscyclist#bikelife #cycling#mtb #mountainbike

At only 22 years old, @bragevestavik has already competed in World Cup DH races but now focuses on what he loves most: building and riding challenging trails. Only Brage could combine his aggressive riding with such an elegant style, whether he is pushing through corners or landing far beyond the norm for a jump. 📸: @mayhemedia #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

@bragevestavik is an athlete to watch closely in the coming years. His aggressive and creative riding earned him the silver medal at the 2021 MTB @xgames REAL. Standing out for his creativity on the bike and on the tracks he builds, we are happy to support such an ambitious rider. Link in bio to get to know him and find out why he chose DT Swiss by watching the video made with Mayhem Media. Video 🎥: @blurmedia Picture 📸: @mayhemedia #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

Relying on ARC 1100 DICUT 50 wheels in their @wiawis_bike Radical frame, @malojapushbikersroad had the chance to ride at the 4-day-stage race, Challenge Ciclista Mallorca. A tough road for the squad of young riders who raced side by side with some big teams and let the vision of their road cycling careers touch reality. #beapushbiker #ambitiouscyclist #rebornfaster #engineeringperformance #competitiveedge 📷 @ursgolling_photographer

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗧𝗘𝗥(𝗔𝗥)𝗭𝗭𝗢 Artist: 𝗝𝗨𝗟𝗜𝗘𝗡 𝗚𝗜𝗟𝗟𝗜𝗔𝗠 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸?𝘑. 𝘎𝘪𝘭𝘭𝘪𝘢𝘮: “As the title suggests, the realisation of the motif is an attempt to develop a graphic that is not only intended to underline the otherwise noble appearance of the bike, but also to create added value for the brand and the user.” 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘁𝗶𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 ‘𝗯𝗶𝗰𝘆𝗰𝗹𝗲𝘀’ 𝗮𝗻𝗱 ‘𝗰𝘆𝗰𝗹𝗶𝗻𝗴’ ? 𝘑. 𝘎𝘪𝘭𝘭𝘪𝘢𝘮: “When choosing the materials, it was important to look at the product range in its entirety to find out which materials would work on all objects. But since the focus was admittedly on the frame and wheelset, it was important for me to find a balanced counterpart to the super-light carbon materials, a material that you don't necessarily find on bicycles, a material with a surprise effect and a material with a high recognition value. The 360° recognizable motif is not only intended to look classy, but also serves as an AR (augmented realty) marker. The terrazzo look and golden details in combination with the frame geometry activate an app. In this app, all components can be swapped by scanning the bike and swiping back and forth in order to configure the perfect OPEN bike and get an initial feel for the final look. That's the theory :)” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! #readytopaint @opencycle

Team @standertbicycles headed to the Balearic Island of Mallorca for their yearly team camp. As before, a visit at the time-honored Velodrome in Sineu was part of a training to regain speed after these usual long spring rides. New team member @lu.rth checked her Kreissäge ("Circular Saw"), equipped with ARC 1400 DICUT 50 wheels, on the oval concrete track. #rebornfaster #ambitiouscyclist #engineeringperformance 📷 @savvyv

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗖 𝗨 (‘𝗦𝗘𝗘 𝗬𝗢𝗨’) Artist: 𝗩𝗔𝗟𝗘𝗥𝗜𝗘 𝗙𝗜𝗢𝗡𝗔 𝗙𝗘𝗟𝗗𝗛𝗔𝗨𝗦 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸?𝘝. 𝘍. 𝘍𝘦𝘭𝘥𝘩𝘢𝘶𝘴: “The theme is the diversity of cyclists. There are 144 photographs of different people on different bicycles at different times. The faces and some other striking objects are "cut out" and will eventually be applied in a reflective varnish so that you can see your own face in it. On the objects of the chair and the jersey, I only use the cutouts on a black background, otherwise they look too overloaded.” 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝘁𝗶𝘃𝗲? 𝘝. 𝘍. 𝘍𝘦𝘭𝘥𝘩𝘢𝘶𝘴: “The fact that cycling is something for everyone and connects everyone has always fascinated me. It doesn't matter who the rider is for the bicycle that endures all time. Categories such as age, gender, sexuality, religion, origin, skin colour, social position or level of education are irrelevant for cycling. The motif therefore shows 144 pictures of people who are representative of the most diverse groups. What they have in common, however, is cycling. Because the cutouts of the faces are mirrored, the viewer can find him/herself in them and identify with the people depicted. The motif is intended to call for a tolerant attitude towards fellow human beings and to regard the bicycle as a border-free object.” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! #readytopaint @opencycle

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗙𝗜𝗥𝗦𝗧 𝗢𝗙 𝗔𝗟𝗟: 𝗧𝗔𝗥𝗧𝗟𝗘𝗧𝗦 Artist: 𝗞𝗟𝗔𝗥𝗔 𝗞𝗔𝗣𝗣𝗥𝗘𝗟𝗟 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝘁𝗶𝘃𝗲? 𝘒. 𝘒𝘢𝘱𝘱𝘳𝘦𝘭𝘭: “Thinking of sustainable travel and exploring places in Europe, I asked myself if traveling by bicycle could be an option. As a girl at a height of 1,60m and a weight of close to 50kg with no physical fitness in cycling long-distance routes, the first thing that came in my mind was: How can I survive on a bicycle tour without knowing anything about bicycles, trying to reduce my luggage to the least weight (meaning no manuals) and probably passing spots where Google has never been...? The most obvious answer was: Why don‘t create a design that shows everything you need to know when pack when going on a bicycle tour.” 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗰𝘆𝗰𝗹𝗲 𝗼𝗿 𝗰𝘆𝗰𝗹𝗶𝗻𝗴 𝗶𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝗹?𝘒. 𝘒𝘢𝘱𝘱𝘳𝘦𝘭𝘭: “I think that bicycles are the most efficient, practical, and reliable solution to urban mobility and I hope for more bicycle cities such as Copenhagen or Amsterdam. Further I believe that cycling is like reading books, there will be new inventions that might be faster, more progressive or easier to handle, but there is nothing that can replace the feeling of driving something out of one's own strength and with one's own rhythm and pace. So let's improve our own and urban livability and go cycling.” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! #readytopaint @opencycle

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: -𝗡𝗢 𝗧𝗜𝗧𝗟𝗘- Artist: 𝗝𝗜𝗥𝗜 𝗢𝗕𝗗𝗥𝗭𝗔𝗟𝗘𝗞 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸?𝘑. 𝘖𝘣𝘥𝘳𝘻𝘢𝘭𝘦𝘬: “Whatever cycling means to me I simplified and distilled into four basic graphic shapes (arrow, circle, cross, zigzag line). I´ve chosen to physically paint the shapes with acrylic paint to achieve structure and fluence of the design. The paintings I then digitized and applied to products. I leave a large portion of the product unpainted, respecting and honoring the bare material (carbon, wood).” ⁣ 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘁𝗶𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 ‘𝗯𝗶𝗰𝘆𝗰𝗹𝗲𝘀’ 𝗮𝗻𝗱 ‘𝗰𝘆𝗰𝗹𝗶𝗻𝗴’ ? 𝘑. 𝘖𝘣𝘥𝘳𝘻𝘢𝘭𝘦𝘬: “It embraces all the things I value most about cycling: the freedom, the movement, the means to clear one´s head, push one´s limits, or simply enjoy the surroundings.” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⁣ #readytopaint @opencycle