Our products are engineered to endure even the toughest conditions. Reliability given through impact resistance in all situations make our products some of the most durable. 📷 @maddogboris #engineeringperformance #ambitiouscyclist #competitiveedge

Massive congrats to @kongfufu who just won l'Étape du Tour equipped with his PRC 1100 DICUT 35 DB! More than 16000 riders from all around the world giving everything to make it to the front line of the epic Tour de France! 📷 A.S.O #engineeringperformance #ambitiouscyclist #competitiveedge

Our components - tested to the max. We conduct extensive product testing in our internal test center.⁣ ⁣ #engineeringperformance #ambitiouscyclist #competitiveedge