the lead is taken
not given

The new ARC wheels are available in both 1100 and 1400 level 🔥 Swipe to see the new ARC 1100 DICUT 55 Black Edition ⚫ Learn more about the 3rd generation of our ARC range 🔗 Link in bio. #TheLeadIsTaken #ARCtheThird #EngineeringPerformance #DTSwiss #RoadBike #Cycling

3 new rim heights 📐 ARC the third Thanks to three distinctive rim heights, a wide variety of riding preferences can be covered: do you like to ride fast on a variety of terrain, without fearing an occasional steep climb? Then the 55 mm rim height is the ideal one for you. The 65 mm deep rims let you take the lead of the sprint with their fast aero-optimized profile and are ideal for flat out rides on flat terrain. And finally, the highest rim, the 85 mm are the fastest and offer the lowest drag, ideal for triathlons or time trials. Learn more about the 3rd generation of our ARC range 🔗 Link in bio. #TheLeadisTaken #ARCtheThird #EngineeringPerformance #DTSwiss #RoadBike #Cycling

The Lead is Taken Not Given 🏆 ARC the third - wider, higher, lighter Being a leader is not for the faint of heart. You are constantly pursued, with rivals working hard to surpass you. Since the launch of our benchmark setting ARC wheels, we have never stopped working on their refinement. Now with the 3rd generation, we are reaching a new peak of innovation. On the mission to take the lead and develop our fastest wheels yet, we accomplished the goal of wider, higher yet lighter rims. V-shaped for victory, they will propel you forward. The lead isn’t just given out in cycling. You have to take it. 💪 Learn more about the 3rd generation of our ARC range 🔗 Link in bio. #TheLeadisTaken #ARCtheThird #EngineeringPerformance #DTSwiss #RoadBike #Cycling

MTB in the sky 🐦‍🔥 SuperBruni (@loicbruni29) can fly and doesn’t need to worry about the landing. The legendary EX 471 always has his back! Send this to a friend who needs strong wheels for landing 💪 📸: @maddogboris #MTB #DTSwiss #EX471

A fast rider needs a fast bike and fast wheels to match🔥 @luca_shaw's setup rolls on the FR 1500 CLASSIC for one reason: shape new lines on the roughest WC tracks! 📸: @maddogboris #MTB #DTSwiss #FR1500

3 new products, 3 distinct rides, 1 joined mission… to take the lead. Stay tuned 26.06.2025

On the mission to take the lead, we reached a new peak of innovation. Stay tuned 26.06.2025

In some races, the difference between victory and defeat is a fine line. Stay tuned 26.06.2025

«You work at DT Swiss? Show your bike!» 🚲 Part 12 Meet Sophie, our Product Management Suspension Assistant. Whether she’s coordinating with teams or keeping product timelines on point, she’s an essential part of making sure our suspension products are ready to perform. 📋 Sophie’s connection to bikes goes way beyond the office. She is a lifelong cyclist - road or trail, uphill or down, she rides it all. Recently, she showed us her road bike—a sleek reminder that cycling isn’t just her job, it’s her lifestyle. 🚴‍♀️ ℹ️Did you know that not only customers but also employees of DT Swiss are ambitious cyclists? We’re excited to introduce some of them in this series. Check out our previous posts and follow for more! #ShowYourBike #AmbitiousCyclist #Cycling #Office #DTSwiss #RoadBike #Roadie

«You work at DT Swiss? Show your bike!» 🚲 Part 11 Meet Christian, our Customer Support Specialist. This is him riding home at the end of a workday. If you’ve ever reached out to us with a question about service or maintenance, there’s a good chance he was the one who helped you out. Whether it's wheels, suspension, or components, Christian is often behind the quick, clear replies to your emails and messages. 📩 And yes, he's a biker too. Because knowing the products is one thing - but knowing what matters on the ride? That’s what really makes the difference. 💪 ℹ️Did you know that not only customers but also employees of DT Swiss are ambitious cyclists? We’re excited to introduce some of them in this series. Check out our previous posts and follow for more! #ShowYourBike #ServiceCenter #AmbitiousCyclist #MTB #Cycling #Office #DTSwiss

«You work at DT Swiss? Show your bike!» 🚲 Part 10 Meet Hüseyin, our reliable ICT Supporter and the silent force behind our tech setup. From solving support tickets to ensuring our systems stay secure and connected, Hüseyin keeps the digital gears turning flawlessly. 🖥️⚙️ While he’s usually deep in cables, configurations, and company logins, there’s another side to him you might catch outside office hours: the mountain biker. Hüseyin has always had a few casual MTBs in his life, but after joining DT Swiss, he decided it was time to take things seriously. 🚵‍♂️ ℹ️Did you know that not only customers but also employees of DT Swiss are ambitious cyclists? We’re excited to introduce some of them in this series. Check out our previous posts and follow for more! #IT #ICT #ShowYourBike #AmbitiousCyclist #MTB #Cycling #Office #DTSwiss

On home soil 🏠 The local team was fast & furious on the ARC 1100 DICUT wheels at @tourdehongrie_official 🇭🇺 📷: @jakipajti @tus_riders #TourdeHongrie #TDH #ARC1100 #Aero #AeroWheels #EngineeringPerformance #RoadBike #Cycling #TUS #DTSwiss

Ambitious cyclists 🚴 @8barbikes hosted an unforgettable weekend at the @veloberlin festival, bringing the @8barcommunity together for 3 exciting races with nearly 80 riders. The main event, LAST ONE STANDING, wasn’t just about power—it was all about strategy. In each round, 7–8 riders started, but only 4 advanced. The final? A gripping 16-lap showdown! 🔥 📷: @stefanhaehnel #AmbitiousCyclist #FixedGear #GravelRace #8barBikes #LastOneStanding #LOS #8barLOS #VELOBerlin #DTSwiss #BikeCommunity

Name a more iconic scenery for your flat-out ride 🔥 Even better when you can top it up with a win at @t100triathlon San Francisco. 🥇 Congratulations, @juliederron! 💪 📸: @t100triathlon

What a ride by @simon_pellaud: 2nd place at @unboundgravel in his very first gravel season! 🔥💪 It’s a thrill to take our partnership with @tudorprocycling off-road and see our wheels pushed to the limit by world-class athletes, proving their performance on any terrain. @simon_pellaud is now 3rd in the @lifetimegrandprix ranking. 📸: @wilmatthews #AmbitiousCyclist #UnboundGravel #GravelRacing