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Riding for fun or against the clock, the FR 1950 CLASSIC holds up jumps, drops, turns and calls for more after every descent. @bragevestavik claims: "The FR 1950 is my favorite wheel. It is the strongest wheel I could find, and it holds up to everything I do. One crazy thing is that I actually did the whole X Games project with the same pair of wheels, and it held up just fine." More information about the FR 1950 CLASSIC in our link in bio. 📸: @mayhemedia #ambitiouscyclist#bikelife #cycling#mtb #mountainbike

At only 22 years old, @bragevestavik has already competed in World Cup DH races but now focuses on what he loves most: building and riding challenging trails. Only Brage could combine his aggressive riding with such an elegant style, whether he is pushing through corners or landing far beyond the norm for a jump. 📸: @mayhemedia #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

@bragevestavik is an athlete to watch closely in the coming years. His aggressive and creative riding earned him the silver medal at the 2021 MTB @xgames REAL. Standing out for his creativity on the bike and on the tracks he builds, we are happy to support such an ambitious rider. Link in bio to get to know him and find out why he chose DT Swiss by watching the video made with Mayhem Media. Video 🎥: @blurmedia Picture 📸: @mayhemedia #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

Relying on ARC 1100 DICUT 50 wheels in their @wiawis_bike Radical frame, @malojapushbikersroad had the chance to ride at the 4-day-stage race, Challenge Ciclista Mallorca. A tough road for the squad of young riders who raced side by side with some big teams and let the vision of their road cycling careers touch reality. #beapushbiker #ambitiouscyclist #rebornfaster #engineeringperformance #competitiveedge 📷 @ursgolling_photographer

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗧𝗘𝗥(𝗔𝗥)𝗭𝗭𝗢 Artist: 𝗝𝗨𝗟𝗜𝗘𝗡 𝗚𝗜𝗟𝗟𝗜𝗔𝗠 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸?𝘑. 𝘎𝘪𝘭𝘭𝘪𝘢𝘮: “As the title suggests, the realisation of the motif is an attempt to develop a graphic that is not only intended to underline the otherwise noble appearance of the bike, but also to create added value for the brand and the user.” 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘁𝗶𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 ‘𝗯𝗶𝗰𝘆𝗰𝗹𝗲𝘀’ 𝗮𝗻𝗱 ‘𝗰𝘆𝗰𝗹𝗶𝗻𝗴’ ? 𝘑. 𝘎𝘪𝘭𝘭𝘪𝘢𝘮: “When choosing the materials, it was important to look at the product range in its entirety to find out which materials would work on all objects. But since the focus was admittedly on the frame and wheelset, it was important for me to find a balanced counterpart to the super-light carbon materials, a material that you don't necessarily find on bicycles, a material with a surprise effect and a material with a high recognition value. The 360° recognizable motif is not only intended to look classy, but also serves as an AR (augmented realty) marker. The terrazzo look and golden details in combination with the frame geometry activate an app. In this app, all components can be swapped by scanning the bike and swiping back and forth in order to configure the perfect OPEN bike and get an initial feel for the final look. That's the theory :)” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! #readytopaint @opencycle

Team @standertbicycles headed to the Balearic Island of Mallorca for their yearly team camp. As before, a visit at the time-honored Velodrome in Sineu was part of a training to regain speed after these usual long spring rides. New team member @lu.rth checked her Kreissäge ("Circular Saw"), equipped with ARC 1400 DICUT 50 wheels, on the oval concrete track. #rebornfaster #ambitiouscyclist #engineeringperformance 📷 @savvyv

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗖 𝗨 (‘𝗦𝗘𝗘 𝗬𝗢𝗨’) Artist: 𝗩𝗔𝗟𝗘𝗥𝗜𝗘 𝗙𝗜𝗢𝗡𝗔 𝗙𝗘𝗟𝗗𝗛𝗔𝗨𝗦 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸?𝘝. 𝘍. 𝘍𝘦𝘭𝘥𝘩𝘢𝘶𝘴: “The theme is the diversity of cyclists. There are 144 photographs of different people on different bicycles at different times. The faces and some other striking objects are "cut out" and will eventually be applied in a reflective varnish so that you can see your own face in it. On the objects of the chair and the jersey, I only use the cutouts on a black background, otherwise they look too overloaded.” 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝘁𝗶𝘃𝗲? 𝘝. 𝘍. 𝘍𝘦𝘭𝘥𝘩𝘢𝘶𝘴: “The fact that cycling is something for everyone and connects everyone has always fascinated me. It doesn't matter who the rider is for the bicycle that endures all time. Categories such as age, gender, sexuality, religion, origin, skin colour, social position or level of education are irrelevant for cycling. The motif therefore shows 144 pictures of people who are representative of the most diverse groups. What they have in common, however, is cycling. Because the cutouts of the faces are mirrored, the viewer can find him/herself in them and identify with the people depicted. The motif is intended to call for a tolerant attitude towards fellow human beings and to regard the bicycle as a border-free object.” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! #readytopaint @opencycle

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: 𝗙𝗜𝗥𝗦𝗧 𝗢𝗙 𝗔𝗟𝗟: 𝗧𝗔𝗥𝗧𝗟𝗘𝗧𝗦 Artist: 𝗞𝗟𝗔𝗥𝗔 𝗞𝗔𝗣𝗣𝗥𝗘𝗟𝗟 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗶𝘀 𝗺𝗼𝘁𝗶𝘃𝗲? 𝘒. 𝘒𝘢𝘱𝘱𝘳𝘦𝘭𝘭: “Thinking of sustainable travel and exploring places in Europe, I asked myself if traveling by bicycle could be an option. As a girl at a height of 1,60m and a weight of close to 50kg with no physical fitness in cycling long-distance routes, the first thing that came in my mind was: How can I survive on a bicycle tour without knowing anything about bicycles, trying to reduce my luggage to the least weight (meaning no manuals) and probably passing spots where Google has never been...? The most obvious answer was: Why don‘t create a design that shows everything you need to know when pack when going on a bicycle tour.” 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗰𝘆𝗰𝗹𝗲 𝗼𝗿 𝗰𝘆𝗰𝗹𝗶𝗻𝗴 𝗶𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝗹?𝘒. 𝘒𝘢𝘱𝘱𝘳𝘦𝘭𝘭: “I think that bicycles are the most efficient, practical, and reliable solution to urban mobility and I hope for more bicycle cities such as Copenhagen or Amsterdam. Further I believe that cycling is like reading books, there will be new inventions that might be faster, more progressive or easier to handle, but there is nothing that can replace the feeling of driving something out of one's own strength and with one's own rhythm and pace. So let's improve our own and urban livability and go cycling.” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! #readytopaint @opencycle

𝗗𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ‘𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗮𝗶𝗻𝘁’ 𝗯𝘆 𝗢𝗣𝗘𝗡 𝗖𝘆𝗰𝗹𝗲 𝗮𝗻𝗱 𝗗𝗧 𝗦𝘄𝗶𝘀𝘀, places 11-20 Title of the artwork: -𝗡𝗢 𝗧𝗜𝗧𝗟𝗘- Artist: 𝗝𝗜𝗥𝗜 𝗢𝗕𝗗𝗥𝗭𝗔𝗟𝗘𝗞 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸?𝘑. 𝘖𝘣𝘥𝘳𝘻𝘢𝘭𝘦𝘬: “Whatever cycling means to me I simplified and distilled into four basic graphic shapes (arrow, circle, cross, zigzag line). I´ve chosen to physically paint the shapes with acrylic paint to achieve structure and fluence of the design. The paintings I then digitized and applied to products. I leave a large portion of the product unpainted, respecting and honoring the bare material (carbon, wood).” ⁣ 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘁𝗶𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗿𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 ‘𝗯𝗶𝗰𝘆𝗰𝗹𝗲𝘀’ 𝗮𝗻𝗱 ‘𝗰𝘆𝗰𝗹𝗶𝗻𝗴’ ? 𝘑. 𝘖𝘣𝘥𝘳𝘻𝘢𝘭𝘦𝘬: “It embraces all the things I value most about cycling: the freedom, the movement, the means to clear one´s head, push one´s limits, or simply enjoy the surroundings.” 𝗪𝗵𝗶𝗰𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗬𝗢𝗨 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗰𝘆𝗰𝗹𝗲? 𝗟𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!⁣ #readytopaint @opencycle

After 137km, 6,018m of climbing and more than 9 hours in the saddle, Mary rode 15 different trails in one day. A great effort for this ambitious cyclist who celebrates her new bike day like no other. Congratulations to @marymoncorge on this impressive feat - now it's our turn to get out there and celebrate World Bicycle Day! 📷 @matt_wragg #worldbicycleday #ambitiouscyclist #bikelife #cycling #mtb #mountainbike

To complete this long trip @marymoncorge had to carefully select equipment she wouldn’t have to worry about, allowing her to fully enjoy her experience. The HX 1501 SPLINE ONE, specifically developed for the eMTB, was the perfect choice for the added watts. These wheels push every e-mountain biker to ride faster and further. Get to know our Hybrid MTB wheels by following the link in our bio. 📷 @matt_wragg #ambitiouscyclist #engineeringperformance #bikelife #cycling #mtb #mountainbike

New Bike Day! @marymoncorge received her new eMTB and wanted to try it out straightaway. Instead of a classic tour, Mary challenged herself to do as many runs as possible in one day. Not your typical new bike ride, is it? Relive her solo adventure with beautiful pictures that will certainly make you want to get back on the trails. 📷 @matt_wragg #ambitiouscyclist #newbikeday #bikelife #cycling #mtb #mountainbike

The bike choice of Team Bryton Icefield: @factorbikes OSTRO VAM equipped with the new ARC 1100 DICUT 62. The dream configuration, an ultimate all-round machine with a total weight of 7.26 kg, ready to help Team Bryton Icefield riders win medals. #engineeringperformance #rebornfaster 📷: Team Bryton Icefield

The wheel that makes Team Bryton Icefield faster. The redesigned rim shape not only increases aero performance but also has a positive influence on handling and riding stability. ARC 1100 DICUT with 50 mm rim height is the most agile and fast-accelerating wheelset for hilly or flat courses with sharp turns. #engineeringperformance #rebornfaster 📷: Team Bryton Icefield

A close look at the bikes of Team Bryton Icefield. The latest 180 DICUT aero hub has been aerodynamically optimized by slimming the hub body. Integrated with the new reinvented Aero spokes, rotational drag is reduced to make them faster. #engineeringperformance #rebornfaster 📷: Team Bryton Icefield